Notes, not takes.
Short posts on how we work, what we're figuring out, and the odd opinion. No growth-hacking, no timeline theatre — just what we've actually learned.
Is that business name taken? How to actually check
Searching for a name tells you almost nothing about whether it is free. There are three separate registers that decide it, they do not talk to each other, and most people check one and assume the rest. How to check properly, in about ten minutes.
Is it safe to send a password by email? No — and here is whySomebody emailed you the password to your own mailbox, and it worked, so nobody thought about it again. Email does not send a message — it copies one. Where those copies live, why a strong password does not help, and the one thing to do this afternoon.
Why your site is slow — it's almost always the picturesNot your host, not your theme, not the code. What page weight actually is, why photographs cause nearly all of it, and the four fixes you can do yourself this afternoon — no developer required.
Do you need a website, or is a social page enough?The honest answer for most small businesses isn't “obviously yes.” Here's how we help clients decide before they spend a shilling — and when a good social page really is the smarter call.
What actually happens between ‘hello’ and launchA plain walk-through of the stages every project moves through here — and why keeping the same team across all of them changes the result.
Why we stay smallThe case for a studio that turns down more than it takes on — and what all those saved hours actually buy the people we work with.
One short note, when there's one worth sending.
No newsletter machinery. Just the new post, roughly once a month.
We put our own work on the same scale we’d hand you — this page arrived in about a tenth of a second, nothing on board it didn’t need. See what yours is carrying — the check-up’s free →